Why this is a must-attend event...
- 01
- Be trained by top, international User Experience experts
- 02
- Update your skills and share creative thinking
- 03
- Discover essential future trends in UX
- 04
- Network with your peers and make new contacts
- 05
- Meet the IABOX team and gain follow-up access
- 06
- UX Utsav will be a unique, unmissable experience!
An intensive User Design
Conference – the first of
its kind in India
16th and 17th June 2012
Vivanta By Taj Hotel, M G Road
Bangalore, India
Eewei Chen
Eewei 
currently works as Solution Design Director at BSkyB where he's in charge of creating amazing experiences for Sky customers that strategically meet business needs, online, via mobile and interactive TV. Eewei has some great 'firsts' under his belt, from designing the first secure online musical distribution service (pre iTunes) to launching the first UK online music publication (nme.com). Eewei loves to be 'hands-on' and aside from the day job he runs workshops in the design, start-up and agile community.
Conference subject: Strategic User Experience
Many companies, in their haste to be first to market, forget the value of good early, strategic design thinking when creating a product or service. This results in mediocrity, and ultimately leads to an unloved brand experience where consumers become fickle and disloyal. Now, whether leading a design team, sitting on the board of directors or starting up a company, UX practitioners have made their way back up the value chain and have been re-empowered to make decisions that really can change the world.
Eewei's talk centers on the fact strategic design is critical to the success of the business and pulls together his insights and leanings to help set those brave enough to take on this responsibility in the right direction. Eewei will also talk about how to straddle the cross roads and actively connect that emotional relationship between the business and design.
Workshop: Agile User Experience design techniques to get you from an idea to prototype in 180 minutes
Often, too much time is wasted creating that 'big design upfront' only to find that users don’t like what you have built once it has been released. Today we are in danger of not only over designing, but also designing solutions for the wrong problems. Join Eewei in his inspirational workshop and learn how to use game-storming techniques to help ensure design solutions for the right business problems can be delivered to the right target audiences, rapidly and continuously.
Participants will learn how to create design solutions fast, as a team, and with clients, to get products that really matter out onto market quickly. This collaborative workshop will also take the attendees through the key stages of the design challenge, including empathy mapping, idea value map, user journeys/paper prototype, business modelling and elevator pitch.
Learning outcomes
- Discover how to combine essential game storming techniques successfully
- Match great ideas back to real business goals and end-user needs
- Quickly highlight features that are most valuable
- Create a simple paper prototype to demonstrate how valuable your final idea is
- Use essential techniques to pitch your idea successfully
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